105 CORLETT DRIVE
105 CORLETT DRIVE
CORPORATE OFFICES
The creative concept for this client – one of South Africa’s largest advertising agencies – concentrated on shared spaces across the first and second floors of a highly innovative building designed by Paragon Architects. It also included reception areas and training spaces. The emphasis was on creating an employee-centric environment that would unlock creativity and enhance collaboration. The design team created themed zones connected by brightly coloured, high-gloss ‘racetracks’ looping around the core of each floor, providing orientation and enhancing mobility. Each zone was creatively executed in a spirit of playfulness and inclusivity, each according to the theme that addressed a facet of employee need. They range from practical spaces such as dining areas and focus spaces to less conventional needs such as zones for rest, recreation or even to express rage. The clever, punning and otherwise playful approach exemplified the company ethos, and the design team conceptualised and tailor-made each space to maximise impact through the creative use of materials and imagery. Large-scale imagery on wallpapers and pops of colour create a vibrant atmosphere. The use of local design products at keys points celebrates local creative culture, ultimately making for a transformative workplace that engages the imagination and stimulates the senses.
Location: Melrose, South Africa
Size: 5,500m²
Completed: 2013
Sector: Commercial Offices